Why use online events?
With the uncertainty of public gatherings at the moment, now is a great time to look at taking your event online. Online events can give your organisation additional resilience in the face of unexpected blows like venue closures. They can be a lot cheaper than a full conference, and incorporating international presenters remotely means you can hugely expand your reach.
It sounds complicated, but in some ways livestreams are easier than traditional events. We can take you through the entire process from planning to presentation.
At its simplest, an online event allows a group of people in different locations to get together virtually and share ideas and plans, like a traditional Skype or Zoom call – but quite a lot more powerful. There are lots of ways to expand the focus and reach of an online event, watch our two minute online events howto video to get started.
There are quite a few benefits to an online livestream. The most obvious is that online events can still happen during a lockdown! There are further positives besides this though:
- There’s no need to spend hours travelling to or from a venue, which saves money and time.
- You don’t have to worry about fitting all your guests into tiny venues, nor worry about catering and guest services.
- Because the time requirement is so much lower than an ‘in person’ event, you can gain access to guest speakers who might otherwise be too busy to work with you.
- By not asking hundreds of people to travel to a single point in the UK, your organisation’s green credentials are hugely improved by reducing your carbon footprint.
- Taking your event online opens up a selection of social engagement tools and services to help keep engagement high.
We’ve split our online event offerings into three broad categories to help you decide what’s right for you; livestream events, hybrid events, and interactive events. Scroll down for more.
A livestream event is the simplest; one person broadcasts to many virtual attendees, all taking place remotely. This is great for presenting quarterly reports, new product information, and sales targets, for example.
Even with such a humble undertaking, we can reduce your workload by helping you manage all of your guests, making sure they log in to the right place at the right time. We can do test calls to make sure everybody’s setups are working properly. We can even take everybody’s video and audio feeds separately, and mix them into a professional product for all your viewers.
Far better than a Zoom call!
A hybrid event builds on this ‘one person to an audience’ starting point, by allowing for additional remote presenters. This style of event would have multiple speakers and a remote audience. This is the closest substitute for a traditional conference, where multiple delegates might present in a single session.
We manage everybody’s connections and presentations to make sure everyone can see and hear the right person at the right time, no matter where they’re located. No false starts or lost time diagnosing why somebody’s webcam isn’t working, and a professionally branded output suitable for streaming or recording for rebroadcast.
Hybrid Interactive Events
The final step is to involve your audience with an interactive event. This style of event allows a mix of physical and virtual attendees, giving you the maximum amount of flexibility when it comes to getting your presenters to your conference.
It might be that you have a team at your head office who all need to present to a mix of virtually attending staff and clients. Or perhaps you already have a meeting space and wish to fully include an online audience to expand your event’s reach beyond what it would normally have. We’ll work with your own technicians and admins to make sure everybody can connect without issues.
By adding interactivity to your event, you open up a host of extra engagement options. Audience Q&A, polls, quizzes, and surveys are just some of the ways to keep your guests engaged. We provide the equipment and technicians to help all these groups interact with each other, seamlessly sharing video and audio no matter where they’re located.